[ Course ]
Media Developer (m/f/d)
Learn how to make modern brands visible with professional media production, creative content strategy and AI-assisted design – with content that convinces and sticks in the mind.
- 648 units
- 6 months (part-time)
- 100 % online
- Modules bookable individually
Make content that works.
[ what comes next ]
The roles we prepare you for.
The Media Developer qualifies you for roles around media production, content and digital visibility – from photo and video to websites and SEO through to campaigns and AI-assisted production.
- Photo & video
Content Creator
Produces photo and video content from the first idea to the finished cut.
Typical responsibilities
- Develop media concepts, storyboards and content plans
- Shoot photo and video content with camera, light and sound
- Edit footage and optimise it for web and social media
- Strategy & editorial
Social Media Manager
Plans the content strategy and builds organic reach systematically.
Typical responsibilities
- Analyse target groups and set up editorial planning
- Structure content and reuse it across several platforms
- Grow organic reach on social media and websites
- Pages & SEO
Web Designer
Builds websites and landing pages that get found and convince.
Typical responsibilities
- Build pages with visual editors and page builders
- Write persuasive copy tailored to the target group
- Optimise structure and metadata for search engines
- Campaigns & ads
Online Marketing Manager
Plans and steers advertising campaigns on platforms like Meta and Google.
Typical responsibilities
- Set up campaigns and target the right audiences
- Implement conversion tracking and measure results
- Optimise ads continuously and build reports
- AI & automation
AI Content Specialist
Uses AI tools and automated workflows in media production.
Typical responsibilities
- Create text, image and video content with AI tools
- Build and refine prompts systematically
- Automate simple digital workflows and steer them via KPIs
[ what you'll learn ]
From visual design to ads and automation.
From visual design through content creation to ads and automation – you build hands-on media skills to produce content professionally and increase digital visibility measurably.
Course content
Module 1 · 500 UE
Digital media production, content & online communication
Media production – photo & video
- Fundamentals of photography & videography
- Camera technology, lighting, sound
- Creating media concepts (storyboard, content planning)
- Capturing photo and video content
- Post-production: editing and processing
- Optimisation for web and social media
Content strategy & organic growth
- Developing a content strategy
- Target-group analysis and editorial planning
- Using CMS systems
- Growing organic reach on social media and websites
- Structuring and repurposing content across platforms
Websites, landing pages & SEO
- Building websites and landing pages
- Designing digital pages with visual editors and page builders
- Copywriting: audience-focused, persuasive texts
- Fundamentals of search engine optimisation (SEO)
- Technical SEO optimisation (structure, metadata)
Online marketing & campaign management
- Introduction to online advertising platforms (Meta, Google)
- Creating and steering advertising campaigns
- Audience targeting and ad formats
- Conversion tracking and performance measurement
- Optimisation and reporting
Module 2 · 148 UE
AI-supported media development & automation
AI-supported media development & automation
- Fundamentals of AI-supported content creation (e.g. ChatGPT)
- Introduction to prompting
- AI tools for text, image and video production
- Introduction to automation tools (e.g. Zapier)
- Building simple digital workflows
- Using KPIs to monitor and steer automated processes
[ technical partner ]
Hands-on knowledge from Weber Media – based in Bamberg.
Behind the course stands Weber Media GmbH, led by Walter Weber: online coaching for photographers and videographers, from winning clients to SEO, Google Ads and sales conversations. Exactly this hands-on knowledge feeds directly into the course.
Weber Media GmbH, led by Walter Weber, offers online coaching for photographers and videographers. Topics range from building your own business and winning clients via Instagram, Google and LinkedIn to SEO, Google Ads and sales conversations. Participants are supported one-to-one.
Focus areas
- Online marketing
- Client acquisition via social
- SEO and Google Ads
- Sales conversations
The people behind it
Walter Weber
Managing Director
[ why us ]
The right training provider for your next step.
We are an AZAV-accredited training provider with a team of real practitioners: entrepreneurs, digital experts and social recruiting professionals. Whether for your business or your career – we show you what really counts today.
100 % online & flexible
Learn location-independently, with live sessions and a digital learning platform.
Ready to start anytime
Begin right away, without long waits for the next course start.
Personally supported
With personal guidance from experienced practitioners.
Key facts about the course.
Content, structure and benefits in a nutshell – everything at a glance.
AZAV-accredited training provider
Provider accreditation by Certuria Certification Germany
This makes all courses AZAV-accredited and eligible via the recognised funding routes.
- Time commitment
- 648 teaching units, designed for a duration of 6 months part-time. Each module can also be booked individually.
- Dates & start
- Maximum flexibility: courses start anytime, so you can begin right away without long waiting times.
- Cost
- Funding-eligible via the Bildungsgutschein of the employment agency or job centre – up to 100 %.
- Certified qualification
- On successful completion, a recognised labour-market certificate as Media Developer that officially confirms your qualification.
- Location
- 100 % online – with live sessions, an online community and a digital learning platform for maximum flexibility.
- Provider
- AZAV-accredited training provider – recognised, proven and funding-eligible.
[ how it works ]
From the first question to graduation.
Clearly guided from the start – not an anonymous online course, but live teaching with dedicated experts by your side.
- 01
Aptitude assessment
Before you start, we check together whether the programme fits your current life and work situation – at eye level, individual and solution-oriented.
- 02
Scheduled live lessons
Fixed weekly live sessions in the virtual learning room – synchronous, interactive and with a direct line to the instructors. 100 % online and location-independent.
- 03
Personal guidance & community
Dedicated contacts guide you live in the virtual learning room – via video call and chat, plus a learning community with a real sense of togetherness despite the distance.
- 04
Certificate & perspective
A recognised provider certificate, plus application training and support with your next career step.
[ contact ]
One conversation, and we find the right path.
A free, no-obligation first call: we clarify your career path and which programme really fits you, and advise you in depth. Then we go through funding eligibility and format together and check whether your training is fundable for you. In person, without bureaucracy.
- Phone02137 93 59 170
- Emailkontakt@akademie-dm.de
- Based inNeussnationwide · 100 % online