[ Course ]
Media Developer (m/f/d)
Learn how to make modern brands visible with professional media production, creative content strategy and AI-assisted design – with content that convinces and sticks in the mind.
[ auf einen blick ]
Key facts about the course.
Content, structure and benefits in a nutshell – everything at a glance.
- Time commitment
- 648 teaching units, designed for a duration of 6 months part-time. Each module can also be booked individually.
- Dates & start
- Maximum flexibility: courses start anytime, so you can begin right away without long waiting times.
- Cost
- Funding-eligible via the Bildungsgutschein of the employment agency or job centre – up to 100 %.
- Certified qualification
- On successful completion, a recognised labour-market certificate as Media Developer that officially confirms your qualification.
- Location
- 100 % online – with live sessions, an online community and a digital learning platform for maximum flexibility.
- Provider
- AZAV-accredited training provider – recognised, proven and funding-eligible.
[ what you'll learn ]
From visual design to ads and automation.
From visual design through content creation to ads and automation – you build hands-on media skills to produce content professionally and increase digital visibility measurably.
Course content
Module 1 · 500 UE
Digital media production, content & online communication
Media production – photo & video
- Fundamentals of photography & videography
- Camera technology, lighting, sound
- Creating media concepts (storyboard, content planning)
- Capturing photo and video content
- Post-production: editing and processing
- Optimisation for web and social media
Content strategy & organic growth
- Developing a content strategy
- Target-group analysis and editorial planning
- Using CMS systems
- Growing organic reach on social media and websites
- Structuring and repurposing content across platforms
Websites, landing pages & SEO
- Building websites and landing pages
- Designing digital pages with visual editors and page builders
- Copywriting: audience-focused, persuasive texts
- Fundamentals of search engine optimisation (SEO)
- Technical SEO optimisation (structure, metadata)
Online marketing & campaign management
- Introduction to online advertising platforms (Meta, Google)
- Creating and steering advertising campaigns
- Audience targeting and ad formats
- Conversion tracking and performance measurement
- Optimisation and reporting
Module 2 · 148 UE
AI-supported media development & automation
AI-supported media development & automation
- Fundamentals of AI-supported content creation (e.g. ChatGPT)
- Introduction to prompting
- AI tools for text, image and video production
- Introduction to automation tools (e.g. Zapier)
- Building simple digital workflows
- Using KPIs to monitor and steer automated processes
Expert partner
Walter Weber trains photographers, videographers and creatives hands-on in online marketing, positioning and customer acquisition – including AI for creators.
Focus areas
Online marketingPositioningSales processesAI for creators
[ why us ]
The right training provider for your next step.
We are an AZAV-accredited training provider with a team of real practitioners: entrepreneurs, digital experts and social recruiting professionals. Whether for your business or your career – we show you what really counts today.
100 % online & flexible
Learn location-independently, with live sessions and a digital learning platform.
Ready to start anytime
Begin right away, without long waits for the next course start.
Personally supported
With personal guidance from experienced practitioners.
[ what comes next ]
Concrete roles you can grow into after your training.
After completion, our participants are equipped to take on future-relevant roles.
More and more companies are building their own recruiting and digitalisation teams – the skills shortage is forcing a rethink. Over the next five to ten years, social recruiting and process digitalisation will become standard in almost every industry.
[ how it works ]
From the first question to graduation.
Clearly guided from the start – not an anonymous online course, but live teaching with dedicated experts by your side.
- 01
Aptitude assessment
Before you start, we check together whether the programme fits your current life and work situation – at eye level, individual and solution-oriented.
- 02
Scheduled live lessons
Fixed weekly live sessions in the virtual learning room – synchronous, interactive and with a direct line to the instructors. 100 % online and location-independent.
- 03
Personal guidance & community
Dedicated contacts guide you live in the virtual learning room – via video call and chat, plus a learning community with a real sense of togetherness despite the distance.
- 04
Certificate & perspective
A recognised provider certificate, plus application training and support with your next career step.
[ accreditation & quality ]
Accredited, recognised, fundable.
As an AZAV-accredited training provider – accredited by Certuria Certification Germany – our courses are eligible for funding.
AZAV-accredited training provider
Provider accreditation by Certuria Certification Germany
This makes all courses AZAV-accredited and eligible via the recognised funding routes.
Recognised certificate
An accredited labour-market certificate on successful completion.
100 % online
Live sessions, an online community and a digital learning platform.
Personal support
Guidance from experienced experts and mentors from the field.
Eligible for funding
Via education voucher or the Qualification Opportunities Act.
Start anytime
Courses start flexibly, with no long waiting times.
Resource archive
Course materials, templates and extra content available anytime.
[ contact ]
One conversation, and we find the right path.
A free, no-obligation first call: we clarify your career path and which programme really fits you, and advise you in depth. Then we go through funding eligibility and format together and check whether your training is fundable for you. In person, without bureaucracy.
- Phone02137 93 59 170
- Emailkontakt@akademie-dm.de
- Based inNeussnationwide · 100 % online