Future-proof skills
Artificial intelligence, automation and social media are among the most sought-after skills on the labour market.
[ For placement officers ]
The right funding-eligible training for your clients.
As an AZAV-accredited training provider we are committed to equal opportunity – with digital training that opens up equal educational and career prospects for people from all walks of life and prepares them for the working world of tomorrow. We seek a close, trusting partnership with the employment agency to achieve lasting placement success together.
- AZAV-accredited provider
- 100% online · nationwide
- Aptitude interview before every measure
100 % synchronous measures. Accredited strictly in line with the advisory board's recommendations.
[ Measures at a glance ]
Every measure with number, scope and duration.
Seven AZAV-accredited training measures – with measure number, teaching scope and duration for quick review.
- KI-SpecialistMeasure number: 365/158/2026Scope: 1,944 UEDuration: 78 weeks
- Revenue Operations ManagerMeasure number: 365/360/2025Scope: 648 UEDuration: 26 weeks
- Digital Process EngineerMeasure number: 365/216/2025Scope: 648 UEDuration: 26 weeks
- Media DeveloperMeasure number: 365/214/2025Scope: 648 UEDuration: 26 weeks
- Strategic Communications ManagerMeasure number: 365/350/2025Scope: 1,296 UEDuration: 52 weeks
- Social Recruiting ManagerMeasure number: 365/240/2025Scope: 648 UEDuration: 26 weeks
- Marketing, Datenanalyse & KIMeasure number: – to be added –Scope: 1,650 unitsDuration: 66 weeks
All measures run 100% online, part- and full-time.
[ Why our training ]
Skills that carry into real jobs.
In a working world reshaped by digitalisation, automation and new forms of collaboration, our measures build the competencies that are in demand – and the ability to apply them in practice.
Versatile in use
Whether a trade business, a start-up or a haulage firm – the content transfers to a wide range of industries and roles.
More than theory
Our participants develop genuine problem-solving skills, strengthen their communication and learn hands-on for everyday work.
[ Who it is for ]
Right for a wide range of starting points.
Our training is so varied that even people without prior experience can gain a sought-after qualification. Experience in the digital field – in media, marketing or project organisation – is helpful, but not a must: we teach the essentials step by step.
Motivated – no prior experience needed
You don't need any prior knowledge to get started. What counts is interest and motivation – we teach the tools for digital processes, media and modern collaboration step by step. Experience, for instance in media, marketing or project organisation, is a plus, not a must.
Job seekers & returners
Job seekers, people returning to work, older job seekers and those at risk of unemployment develop new perspectives with us – prior knowledge is not a requirement.
Aptitude interview before the measure
Before a measure begins we hold an aptitude interview in which we jointly assess whether it fits the current life and career situation – on equal terms, individually and solution-oriented.
Chances through substance, not labels
Anyone ready to learn and develop is in the right place with us – regardless of their background. We believe career opportunities arise through knowledge, attitude and practice – not through labels.
[ what comes next ]
Concrete roles you can grow into after your training.
After completion, our participants are equipped to take on future-relevant roles.
More and more companies are building their own recruiting and digitalisation teams – the skills shortage is forcing a rethink. Over the next five to ten years, social recruiting and process digitalisation will become standard in almost every industry.
[ how it works ]
From the first question to graduation.
Clearly guided from the start – not an anonymous online course, but live teaching with dedicated experts by your side.
- 01
Aptitude assessment
Before you start, we check together whether the programme fits your current life and work situation – at eye level, individual and solution-oriented.
- 02
Scheduled live lessons
Fixed weekly live sessions in the virtual learning room – synchronous, interactive and with a direct line to the instructors. 100 % online and location-independent.
- 03
Personal guidance & community
Dedicated contacts guide you live in the virtual learning room – via video call and chat, plus a learning community with a real sense of togetherness despite the distance.
- 04
Certificate & perspective
A recognised provider certificate, plus application training and support with your next career step.
[ our expert team ]
22 people who teach from real-world practice.
Entrepreneurs, digital experts and industry insiders – they bring what really counts in day-to-day work, and pass it on.
Julia Januskevicius
Influencer marketing & content production
Dr. Maik W. Fettes
Online law & data protection
Stefan Gottschling
Copywriting & storytelling
Sylwia Philipzig
Content production & influencer marketing
Alexander Jahnke
Marketing & content production
Walter Weber
Media design & social media marketing
Georg Jochum
Automation & AI
Matthias Niehaus
Process digitalisation & AI
Adrian Famula
Automation & AI
Sergej Kimel
AI-driven automation & chatbots
Bernd von Wahlert
Employer branding & social recruiting
Simon Pörschke
Photo & video production
Alexander Jakubik
Process management & optimisation
Mario Januskevicius
UX & web design
Dominic Mai
AI-driven recruiting
Sain Majeed
Process management & optimisation
Jann Gebauer
AI-driven automation & chatbots
Sean Hornecker
Sales & HR
Nino Kutz
Low-code & no-code
Michael Siebert
Content production & media design
Carsten Behfeld
Generative artificial intelligence
Thomas Philipzig
Social recruiting & career coach
the academy in numbers
- experts from the field
- 22experts from the field
- funding-eligible programmes
- 35funding-eligible programmes
- public funding routes
- 3public funding routes
- online & location-independent
- 100 %online & location-independent
[ accreditation & quality ]
Accredited, recognised, fundable.
As an AZAV-accredited training provider – accredited by Certuria Certification Germany – our courses are eligible for funding.
AZAV-accredited training provider
Provider accreditation by Certuria Certification Germany
This makes all courses AZAV-accredited and eligible via the recognised funding routes.
Recognised certificate
An accredited labour-market certificate on successful completion.
100 % online
Live sessions, an online community and a digital learning platform.
Personal support
Guidance from experienced experts and mentors from the field.
Eligible for funding
Via education voucher or the Qualification Opportunities Act.
Start anytime
Courses start flexibly, with no long waiting times.
Resource archive
Course materials, templates and extra content available anytime.
[ Our mission statement ]
Our AZAV mission statement.
The foundations of our work as an accredited provider – reviewed annually by management as part of the continuous improvement process.
Founding aim
The Akademie des deutschen Mittelstandes was founded to offer high-quality further training tailored to the needs of the German Mittelstand. Our target group comprises job-seeking women and men as well as employees who want to broaden their skills or reorient professionally. We support them in developing their abilities and improving their chances of lasting employment.
Vision
In the long term the academy aims to become a central point of contact for professional further training and personnel development. In view of demographic change and the growing demand for skilled workers, we want to make a decisive contribution to securing the future of the German Mittelstand – combining innovative teaching methods, digital learning formats and hands-on training.
Mission
Our mission is to enable and inspire people. We rely on partnership and respectful cooperation with participants and staff. Personal development and career prospects are at the centre of what we do; we support participants with individual guidance in an open, appreciative environment. Our staff are not only experts but also mentors.
Central concern
Our central concern is to integrate participants into the labour market after successful completion – whether through job placement, professional reorientation or the promotion of entrepreneurial skills. By bringing them closer to the labour market and providing targeted qualification, we help them realise their potential.
Range of programmes
Our offering comprises further training from Field 4 (Fachbereich 4) of the AZAV. Our practice-oriented programmes are tailored to the requirements of the Mittelstand and strengthen both professional and personal competencies.
Planned expansion
In future we aim to expand our offering to further fields – Fields 1, 2 and 3. In view of demographic change and the growing demand for skilled workers, we see it as our responsibility to help a broad diversity of people bring their potential into the labour market.
Continuous improvement
The monitoring and ongoing development of our mission statement are a given. Each year the statement is reviewed by management as part of the management review and adjusted to current developments – a continuous improvement process.
[ For your client ]
Right for your client? Let's talk.
Whether job-seeking, returning to work or looking for a new career perspective – we are glad to help you find the right training together. Get in touch – we are here for you.