[ Course ]
Social Recruiting Manager (m/f/d)
Start your career in modern recruiting: learn how to attract the right skilled workers with innovative strategies – hands-on, digital and future-proof.
- 648 units
- 3–6 months (full- & part-time)
- 100 % online
Find the people who stay.
[ what comes next ]
The roles we prepare you for.
The Social Recruiting Manager qualifies you for roles across modern hiring – from strategy and employer brand through ads and application funnels to a structured selection process.
- Strategy & steering
Social Recruiting Manager
Owns hiring through social media – from strategy all the way to the signed contract.
Typical responsibilities
- Analyse recruiting challenges and derive a fitting strategy
- Develop ideal-candidate profiles and reach target groups deliberately
- Plan campaigns, review key figures and adjust the process
- Brand & visibility
Employer Branding Manager
Builds a credible employer brand and makes it visible where the target group actually is.
Typical responsibilities
- Develop the employer brand from values, culture and vision
- Review the existing brand for strengths and weaknesses
- Anchor the brand on social media, the career page and internally
- Funnels & automation
Recruiting Funnel Manager
Builds automated application journeys that turn interest into applications predictably.
Typical responsibilities
- Set up automated funnels for the application process
- Align career page and application journey with each other
- Integrate tracking and keep optimising the funnels
- Ads & scaling
Performance Recruiter
Runs job ads as paid campaigns and makes their success measurable.
Typical responsibilities
- Set up ad accounts and implement pixels for tracking
- Develop creatives and ad copy with hooks and clear value propositions
- Evaluate ads via A/B tests and scale successful campaigns
- Selection & onboarding
Talent Acquisition Manager
Guides applicants through selection and onboarding in a structured way – until they truly arrive.
Typical responsibilities
- Structure the selection process from job scorecard to hire
- Run structured interviews and assess applicants with the STAR method
- Design onboarding that retains new employees long term
[ what you'll learn ]
From strategy to the selection process.
From target-group analysis and strategy through visibility, landing pages and ads to the selection process – you build hands-on skills to attract the right skilled workers via social media in a predictable way.
Course content
- 01
Strategy & mindset
- Developing a strategic understanding of recruiting
- Analysing recruiting challenges and tackling them in a targeted way
- Building a strong mindset for sustainable recruiting success
- Understanding the generations in the labour market and their impact on recruiting strategies
- 02
Brand & persona
- Creating an authentic employer brand based on values, culture and vision
- Conducting strengths-and-weaknesses analyses of the existing employer brand
- Developing an ideal-candidate profile (persona) for targeted outreach
- Understanding internal and external employer-branding strategies
- 03
Visibility & communication
- Bringing the employer brand to social-media platforms and career pages
- Creating and planning content specifically for platforms like Facebook, Instagram and LinkedIn
- Strategies for internal communication to strengthen the employer brand
- Building a career page that appeals to potential applicants
- 04
Funnel & automation
- Understanding the difference between websites and funnels
- Setting up automated funnels for the application process
- Integrating tracking tools and optimising application funnels
- Using internal funnels to collect employee feedback
- 05
Creatives & ad copy
- Developing your own ad copy and creatives without templates
- Applying techniques like pattern interrupts and hooks for compelling ads
- Crafting headlines and value propositions for targeted job ads
- 06
Technology & practice
- Setting up and managing ad accounts (e.g. Meta Business Manager)
- Implementing and using pixels for tracking
- Connecting platforms like Facebook and Instagram with the Business Manager
- Understanding technical requirements and avoiding implementation errors
- 07
Testing & scaling
- Analysing and optimising ads based on KPIs
- Creating and managing A/B tests for continuous improvement
- Developing strategies to scale successful campaigns
- Long-term planning and monitoring of campaigns
- 08
Selection process & onboarding
- Structuring the selection process from job scorecard to hire
- Applying the STAR method to assess applicants
- Conducting structured interviews and feedback conversations
- Developing onboarding strategies for employee retention
[ technical partner ]
Hands-on knowledge from Wahlert Media – based in Münster.
Behind the course stands Wahlert Media: an agency that fills positions for companies via social media and builds the employer brand with video content. Exactly this hands-on knowledge feeds directly into the course.
Wahlert Media is an agency for social recruiting and employer branding. It fills open positions for companies via social media, including pre-qualification and applicant management, with a focus on video content for the employer brand. Through Wahlert Academy it passes on its approach in courses for agencies and freelancers.
Focus areas
- Social recruiting
- Employer branding
- Video content
- Applicant management
The people behind it
Bernd von Wahlert
Management
[ why us ]
The right training provider for your next step.
We are an AZAV-accredited training provider with a team of real practitioners: entrepreneurs, digital experts and social recruiting professionals. Whether for your business or your career – we show you what really counts today.
100 % online & flexible
Learn location-independently, with live sessions and a digital learning platform.
Ready to start anytime
Begin right away, without long waits for the next course start.
Personally supported
With personal guidance from experienced practitioners.
Key facts about the course.
Content, structure and benefits in a nutshell – everything at a glance.
AZAV-accredited training provider
Provider accreditation by Certuria Certification Germany
This makes all courses AZAV-accredited and eligible via the recognised funding routes.
- Time commitment
- 648 teaching units, designed for a duration of 3 to 6 months, full- or part-time.
- Dates & start
- Maximum flexibility: courses start anytime, so you can begin right away without long waiting times.
- Cost
- Funding-eligible via the Bildungsgutschein of the employment agency or job centre – up to 100 %.
- Certified qualification
- On successful completion, a recognised labour-market certificate as Social Recruiting Manager that officially confirms your qualification.
- Location
- 100 % online – with live sessions, an online community and a digital learning platform for maximum flexibility.
- Provider
- AZAV-accredited training provider – recognised, proven and funding-eligible.
[ how it works ]
From the first question to graduation.
Clearly guided from the start – not an anonymous online course, but live teaching with dedicated experts by your side.
- 01
Aptitude assessment
Before you start, we check together whether the programme fits your current life and work situation – at eye level, individual and solution-oriented.
- 02
Scheduled live lessons
Fixed weekly live sessions in the virtual learning room – synchronous, interactive and with a direct line to the instructors. 100 % online and location-independent.
- 03
Personal guidance & community
Dedicated contacts guide you live in the virtual learning room – via video call and chat, plus a learning community with a real sense of togetherness despite the distance.
- 04
Certificate & perspective
A recognised provider certificate, plus application training and support with your next career step.
[ contact ]
One conversation, and we find the right path.
A free, no-obligation first call: we clarify your career path and which programme really fits you, and advise you in depth. Then we go through funding eligibility and format together and check whether your training is fundable for you. In person, without bureaucracy.
- Phone02137 93 59 170
- Emailkontakt@akademie-dm.de
- Based inNeussnationwide · 100 % online