[ Course ]
Revenue Operations Manager (m/f/d)
Learn how to design sales processes efficiently with modern CRM systems, AI-supported workflows and data-driven steering – with structures that scale and secure lasting revenue.
- 648 units
- 6 months (part-time)
- 100 % online
- Modules bookable individually
Bring structure to your revenue.
[ what comes next ]
The roles we prepare you for.
The Revenue Operations Manager qualifies you for roles at the intersection of sales, marketing and data – from setting up the CRM and automation to lead management and steering by key figures.
- Strategy & steering
Revenue Operations Manager
Owns the entire revenue process – from the first enquiry to the long-term customer.
Typical responsibilities
- Align marketing, sales and service around shared processes
- Build pipelines and follow-up processes along the customer journey
- Analyse weak spots in the sales process and derive forecasts
- System & data quality
CRM Manager
Builds the CRM system and keeps it clean, so the whole team can rely on it.
Typical responsibilities
- Set up CRM objects, properties and pipelines cleanly
- Safeguard data quality and manage imports, permissions and user roles
- Set up templates, meeting booking and call tracking for the team
- Workflows & integration
Sales Automation Specialist
Automates recurring sales tasks and connects the systems behind them.
Typical responsibilities
- Build HubSpot workflows with triggers, branching and timing
- Connect systems via Zapier, Make or n8n
- Embed AI agents and chatflows into sales and service
- Leads & campaigns
Lead Manager
Ensures a reliable flow of qualified leads – from capture to handover to sales.
Typical responsibilities
- Capture leads via forms, landing pages and campaigns
- Build segments, lead scoring and nurturing tracks in a GDPR-compliant way
- Set up outbound sequences and track their results
- Data & reporting
Sales Operations Analyst
Makes visible where revenue comes from and where the funnel holds potential.
Typical responsibilities
- Build dashboards and KPIs for funnel, revenue and sales
- Evaluate campaigns and channels via UTM and campaign tracking
- Create analysis reports and simple forecasts for steering
[ what you'll learn ]
From CRM basics to AI in sales.
From CRM fundamentals through lead management to automation and AI – you build hands-on skills to steer sales processes efficiently, unlock revenue potential and make growth measurable.
Course content
Module 1 · 148 UE
Foundations of Revenue Operations
What is a CRM system?
- Definition & objectives
- Different CRM systems
- CRM as a steering element of the customer journey
- Personas in the CRM
- Understanding contacts, companies, deals & leads
- Starting with Excel/Google Sheets
- When does switching to a CRM make sense?
Getting started & system understanding
- HubSpot CRM basics: the key settings
- Typical CRM core functions
- CRM import & export
- CRM objects & custom objects
- Data quality
- Properties & property types
- Labelling contacts
- Building simple sales processes
- Tracking contact interactions
- Tasks, follow-ups & reminders
Working as a team
- Permissions & user roles
- Inviting new team members to the CRM
- Collaboration in the sales team
- Templates & signatures
- CRM control mechanisms
- Scheduling tools & calendar integration
- Prefilled scheduling links
- Telephony & call tracking
- Call outcomes & call types
Introduction to marketing with CRM
- Fundamentals of lead generation & qualification
- Forms for lead capture
- Lead capture via Make/Zapier
- Referral management
- Segmentation
- UTM parameters & tracking
- Newsletters & marketing lists
- GDPR-compliant marketing
Reporting & analysis
- Building dashboards & KPIs
- Relevant KPIs to start with
- Root-cause analysis in the sales process
- Simple forecasts & analysis reports
Module 2 · 500 UE
Revenue Operations Mastery
No-code / low-code tools & system integration
- Introduction to no-code & low-code
- Tool overview: market & use cases
- Zapier (in depth)
- Make / Integromat (in depth)
- n8n – low-code automation platform
Advanced CRM structures
- Building advanced CRM structures
- Automated follow-up processes & suppression lists
- Prioritising hottest leads & existing customers
- Advanced property logic
Automations: HubSpot Workflows
- Fundamentals & workflow types
- Triggers & enrolment logic
- Workflow actions
- Branching & logic
- Timing & delays
- Troubleshooting & error handling
- Best practices
Marketing
- Marketing Hub / Content Hub
- Marketing contacts & GDPR
- Website & content in HubSpot
- Landing pages, CTAs & pop-ups
- Chatflows & live chat
- Marketing emails, newsletters & campaigns
- Lists, segments & lead scoring
- Nurturing workflows
- Ads & social media in HubSpot
- UTM & campaign tracking
- Marketing analytics & dashboards
- AEO: concept & setup
Sales, service & analysis in HubSpot
- Advanced sales know-how: target accounts, prospecting & sequences
- Forecasts, sales coaching & playbooks
- Helpdesk & ticket management (incl. automation & SLAs)
- Knowledge base & customer portal
- Customer Agent (AI) & chatflows
- Feedback surveys (NPS, CSAT, CES)
- Funnel, revenue & sales analytics
AI in business & automation agents
- AI fundamentals: models, data, complexity levels, limits & risks
- Generative AI & LLMs, prompt engineering
- AI tool landscape: ChatGPT, Claude, Google AI Studio (Gemini)
- Voice agents & conversational AI (tech stack, UX, data protection)
- Voice tools: fonio.ai, Vapi.ai, Retell AI
Vibecoding tools & scaled outbound strategies
- Vibecoding basics: mindset, workflow, ground rules
- Tool map: which tool when?
- Lovable.ai – getting started & prototypes
- Replit.com – build & deploy projects
- Claude + VS Code – pro workflow
- Outbound: Instantly.ai – setting up mail outreach
[ technical partner ]
Hands-on knowledge from ScalingHub – the HubSpot team from Hamburg.
Behind the course stands ScalingHub: a team that builds automated sales systems in HubSpot – from workflows and lead management to KPI dashboards. Exactly this hands-on knowledge feeds directly into the course.
ScalingHub sets up automated sales systems in HubSpot for B2B service providers and agencies. This covers workflows across the sales process, systems for prioritising and following up on leads, and dashboards for KPI tracking. ScalingHub also connects sales, marketing and service tools via Zapier and Make.com.
Focus areas
- HubSpot implementation
- Sales automation
- Lead management
- Tool integration
The people behind it
Sergej Kimel
Managing Director
[ why us ]
The right training provider for your next step.
We are an AZAV-accredited training provider with a team of real practitioners: entrepreneurs, digital experts and social recruiting professionals. Whether for your business or your career – we show you what really counts today.
100 % online & flexible
Learn location-independently, with live sessions and a digital learning platform.
Ready to start anytime
Begin right away, without long waits for the next course start.
Personally supported
With personal guidance from experienced practitioners.
Key facts about the course.
Content, structure and benefits in a nutshell – everything at a glance.
AZAV-accredited training provider
Provider accreditation by Certuria Certification Germany
This makes all courses AZAV-accredited and eligible via the recognised funding routes.
- Time commitment
- 648 teaching units, designed for a duration of 6 months part-time. Each module can also be booked individually.
- Dates & start
- Maximum flexibility: courses start anytime, so you can begin right away without long waiting times.
- Cost
- Funding-eligible via the Bildungsgutschein of the employment agency or job centre – up to 100 %.
- Certified qualification
- On successful completion, a recognised labour-market certificate as Revenue Operations Manager that officially confirms your qualification.
- Location
- 100 % online – with live sessions, an online community and a digital learning platform for maximum flexibility.
- Provider
- AZAV-accredited training provider – recognised, proven and funding-eligible.
[ how it works ]
From the first question to graduation.
Clearly guided from the start – not an anonymous online course, but live teaching with dedicated experts by your side.
- 01
Aptitude assessment
Before you start, we check together whether the programme fits your current life and work situation – at eye level, individual and solution-oriented.
- 02
Scheduled live lessons
Fixed weekly live sessions in the virtual learning room – synchronous, interactive and with a direct line to the instructors. 100 % online and location-independent.
- 03
Personal guidance & community
Dedicated contacts guide you live in the virtual learning room – via video call and chat, plus a learning community with a real sense of togetherness despite the distance.
- 04
Certificate & perspective
A recognised provider certificate, plus application training and support with your next career step.
[ contact ]
One conversation, and we find the right path.
A free, no-obligation first call: we clarify your career path and which programme really fits you, and advise you in depth. Then we go through funding eligibility and format together and check whether your training is fundable for you. In person, without bureaucracy.
- Phone02137 93 59 170
- Emailkontakt@akademie-dm.de
- Based inNeussnationwide · 100 % online